South African hip hop star, Saudi goes international, as he signs deal with new record label, The Orchard; An American music and entertainment company.
The star will soon be dropping a music project, Msostra Don’t Die, this is an avenue to get his music marketed at the international level. Though, his international audience has grown with over 1 million monthly listeners on Spotify alone.
Saudi departed Ambitiouz Entertainment record label to be independent and launched his own independent label, Ovloe Monopoly.
The international record label welcomed him home in a tweet, and Sjava who was also in Ambitiouz congratulated his new move.
MSOTRA DON’T DIE❤️ https://t.co/8kWkIwD4Ul
— Sjava indlalifa (@Sjava_atm) July 29, 2020
Some of SA artist have become intentional on securing a home(label) internationally. Nasty C, Sho Madjozi and Moonchild Sanelly all got signed to an international record label
