Nigerian pop star, D’banj has just signed a
global distribution deal with Priority
Records.
The new deal will allow talented artists in
Africa that are subscribers to the Creative
Reality Entertainment Arts and Music Digital
Platform (C.R.E.A.M.) to now have access to
global distribution through Capital Records,
parent company of Priority Records; by DKM.
According to D’banj, “I am so humbled! A
dream that started on paper has finally
come to fruition. Africa is the future of the
world. A year ago, I launched a platform to
help creative talents find their dreams
across Nigeria. The platform was developed
by Africans, for Africa, to showcase artists
across the world. It is testament to what I
always say that, content is the New Crude
Oil.”
The deal comes just after the recent 130-
million dollars valuation of the one-year-old
C.R.E.A.M. Platform by one of the World’s
leading auditors, KPMG.
Priority Records is an American record label
that changed the music industry by
pioneering distribution deals with artist-run
companies. it is known for many highly
successful artists including Dr. Dre, Ice Cube,
Master P, Jay-Z, and Snoop Dogg.
